SATO announces establishment of new sales subsidiary in Benelux region


April 01, 2010 - SATO, a pioneer in the Automatic Identification and Data Collection (AIDC) industry and a leader in barcode printing, labelling, and EPC/RFID solutions announced the establishment of SATO BENELUX B.V., its latest sales subsidiary outside of Japan, in Netherlands, Europe. The new company is commencing operations on April 1, 2010.

The establishment of SATO BENELUX will enable the organisation to strengthen and expand SATO’s presence in the region and position it to provide more timely support customers and partners. The growing market demand combined with the organization’s continuing commitment to working closely with customers have naturally led to the creation of this new company, which will exclusively engage in sales and service operations for the Benelux region.

The new company will involve conversion of the SATO Labelling Solutions Europe GmbH – Benelux Branch into a wholly-owned SATO subsidiary.

“The past 4 years has seen the SATO brand grow and firmly establish itself in the Benelux region on the strength of our top quality products, reliable solutions and dedication to service. With our increased presence there, we are well positioned to capitalize on the growth opportunities,” said Bart van Achterberg, the new Managing Director of SATO BENELUX. He added, “We will hit the ground running from the start and are confident we will provide the solutions and support to surpass market expectations.”

Bart has been the Country Manager for the Benelux Branch for the past 4 years. He has more than 12 years of experience in the AIDC industry.

About SATO

SATO is a pioneer in the Automatic Identification and Data Collection (AIDC) industry and the inventor of the world’s first electronic thermal transfer barcode printer. It revolutionised the barcoding industry by introducing the Data Collection System (DCS) & Labelling concept – a total barcode and labelling solution providing high quality barcode printers, scanners/hand-held terminals, label design software and consumables. SATO is one of the first in the industry to introduce a complete, multi-protocol EPC-compliant, UHF RFID solution.

SATO is publicly listed on the first section of Tokyo Stock Exchange in Japan. It has worldwide offices in the United States, Belgium, France, Germany, Spain, United Kingdom, Poland, Singapore, Malaysia, Australia, New Zealand, Thailand and China. For the fiscal year ended March 31, 2009, it reported revenues of US$776 million. More information about SATO Corporation can be found at

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