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SATO Introduces the M10e Printer

Built for the most demanding manufacturing applications

Brussels, 15 February 2004 - SATO announces the new M10e direct thermal and thermal transfer printers. The M10e is a 266 mm (10.5") wide web printer designed for rugged dependability and fast processing speed, necessary requirements for most manufacturing applications.

SATO's new M10e can create labels up to a full 300 mm (11.8") wide at a speed of up to 127 mm (5") per second. The 266 mm (10.5") printhead makes it possible to print large format, compliance labels at top speed without rotating the image and can hold media sizes up to approximately 300 mm (11.8") wide x 423 mm (16.6" long.

The 32-Bit high-speed RISC processor maximizes throughput while the footprint and heavy-duty industrial construction make the M10e the ideal choice to meet the needs of a range of industries, including shipping and logistics, electronics and general manufacturing and paper and timber.

Additional standard features include 16 MB standard memory with RAM storage for special characters, 6 MB Flash memory, 305 dpi print resolution, a selection of plug-in interfaces to meet a wide range of connectivity requirements, human readable fonts including downloaded TrueType® fonts and self-diagnostic checking features.

The new M10e printers from SATO are fast, versatile, dependable and cost effective for today's demanding labelling applications.

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About SATO

SATO is a pioneer in the Automatic Identification and Data Collection (AIDC) industry, and the inventor of the world’s first electronic thermal transfer barcode printer. It revolutionised the barcoding industry by introducing the Data Collection System (DCS) & Labelling concept – a total barcode and labelling solution providing high quality barcode printers, scanners/hand held terminals, label design software and consumables. SATO is one of the first in the industry to introduce a complete, multi-protocol EPC compliant, UHF RFID solution.

In the continuous pursuit of bringing the benefits of Automatic Identification and Data Capture (AIDC) to all sectors, SATO printers have been successfully installed in hospitals, laboratories and pharmacies worldwide, helping users to increase their efficiency and decrease expenditures.

SATO is publicly listed on the first section of Tokyo Stock Exchange in Japan. It has worldwide offices in the United States, Belgium, France, Germany, Spain, United Kingdom, Poland, New Zealand, Australia, Singapore, Malaysia, Thailand and China. For the fiscal year ended March 31, 2007, it reported revenues of US$705 million. More information can be found at www.satoworldwide.com.

Contact:

Yasmina Dumont
European Communication Manager
SATO

Leuvensesteenweg 369
1932 Sint-Stevens-Woluwe, Brussels
Brussels, Belgium
Tel: +32 (0)2 788 80 34
Fax: +32 (0)2 788 80 80
E-mail: Yasmina.Dumont@be.satoeurope.com