NewsClick here to go back to the News list SATO reinforces its presence in Italy by appointing a new Country ManagerBrussels, 7 April 2005 - SATO, a leader in barcode printing since introducing the first thermal transfer barcode printer, has announced the appointment of Mr. Sebastiano Stella as New Country Manager for Italy . Mr. Stella, a native of Italy , started his sales career with Benetton, moving to transport and logistics with TNT Express Worldwide. In 1996, he joined the Automatic Identification industry first working for Datalogic as Sales and Marketing Export Manager and since 2001 he has been working as consultant for different companies in the Auto-ID business. Sebastiano Stella's previous experience in the Data Collection Systems and Labelling will be of a great advantage to implement SATO's strategy in the Italian market. "I believe SATO has a great potential in Italy and with SATO's experience in vertical markets and in RFID, I will have a great support to exploit the Italian market. As Italy represents an important market for food traceability with a large amount of small regional producers, it has a lot of opportunities for a food industry specialist like SATO." states Mr. Stella. Mr. Stella will be based in SATO's offices in, Mirano- Venice , Italy
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About SATOSATO is a pioneer in the Automatic Identification and Data Collection (AIDC) industry, and the inventor of the world’s first electronic thermal transfer barcode printer. It revolutionised the barcoding industry by introducing the Data Collection System (DCS) & Labelling concept – a total barcode and labelling solution providing high quality barcode printers, scanners/hand held terminals, label design software and consumables. SATO is one of the first in the industry to introduce a complete, multi-protocol EPC compliant, UHF RFID solution. In the continuous pursuit of bringing the benefits of Automatic Identification and Data Capture (AIDC) to all sectors, SATO printers have been successfully installed in hospitals, laboratories and pharmacies worldwide, helping users to increase their efficiency and decrease expenditures. SATO is publicly listed on the first section of Tokyo Stock Exchange in Japan. It has worldwide offices in the United States, Belgium, France, Germany, Spain, United Kingdom, Poland, New Zealand, Australia, Singapore, Malaysia, Thailand and China. For the fiscal year ended March 31, 2007, it reported revenues of US$705 million. More information can be found at www.satoworldwide.com. Contact:Yasmina Dumont
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