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Two New SATO Hand Labellers are Set to Take the Market by Storm

Brusssels, 10 August 2005 – SATO, a leader in data capture systems and labelling, and one of the pioneers in the development of hand held labellers, announced today the addition of two new product lines to its existing range of hand labellers. While an established manufacturer of hand labellers, the move represents the company's first major revamp of its hand labellers since the development of PB3 15 years ago.

The two product lines are named after two well-known Japanese disciplines: Kendo, the martial art of fencing, and Judo, a sport and method of physical training similar to wrestling. The two disciplines symbolise the will to win allied with respect of the spirit of fair play in all situations. It is a test of the body as well as the soul, creating a perfect balance in one's character.

Mr T. Waki, Managing Director of SATO International, said, “With the launch of KENDO and JUDO, SATO is upholding a tradition of innovation and excellence that dates back to the pioneering days of its development of one of the world's first hand labellers. The competition in the hand held labeller market segment has intensified over the past few years. In response to the needs of increasingly discerning users, SATO took steps to rethink and adapt our hand labeller product lines. Every care has been taken in the design and each enhancement made with the customer in mind. Competitive pricing and a responsive customer service are in line with SATO's objective to maximise value for our customers.”

The KENDO product line comprises three single-line hand labellers, whereas the three new JUDO hand labellers are all two-liners. Both product lines come in three vivid colours: red, black and purple. To name but a few of KENDO's and JUDO's new exciting features:

• Click-and-slide ink roller and new ink roller sponge and packaging. The new and improved ink roller sponge contributes to a higher quality printout. And with the new drop-in method of swapping ink-rollers, they can be replaced at a stroke without dirtying the hands.

• Easy label loading. This new, more user-friendly mechanism and the clear open path to load the labels have been especially designed to avoid any cumbersomeness in loading the label. All the new products from the two lines work with both face-in & face-out label rolls.

• Easy to maintain. The configuration of the new products makes it even easier to understand how they work. And with no pesky screws, each product is easy to take apart for easy maintenance. Also, SATO's distributors have in place an established after-sales service to attend to all of the end-users' queries and needs.

• A clear and vivid printout. The clear font type – font size up to 5mm - combined with a high quality index band – the print band character width and band width have been widened – are other factors contributing to the now crisp printout. For the user's benefit, the read depth distance is now closer making the characters more legible.

• Support for both rectangular and wavy labels. The new labellers have six different feeding mechanisms in the same body, allowing users to print rectangular or wavy labels without having to change to another labeller – 4 out of 6 of the new labellers can print both rectangular and wavy labels. In a bid to increase the choices offered to the operator, the new hand labellers are now compatible with standard label types and widths.

• Light. The new KENDO and JUDO are among the lightest models on the market. A feature that is aimed at minimising the real danger of hand pain and fatigue from repetitive use.

The two exciting lines of hand labellers for the European market were launched for the first time to SATO Business Partners in Brussels, Belgium, on the 5th and 6th of July 2005. They are set to take the European market by storm from September 2005 onwards.