SATO Announces the Appointment of Gary Krause as the new Vice President of Global Marketing and Alliances


SATO Announces the Appointment of Gary Krause

as the new Vice President of Global Marketing and Alliances




CHARLOTTE, NC – September 6, 2011 – SATO, a leader in barcode printing, labeling, and EPC/RFID solutions, announced today the appointment of Gary Krause as the new Vice President of Global Marketing and Alliances.


Mr. Krause will direct and assist in the execution of strategic marketing and alliance activities for SATO’s three Regional Headquarters; SATO International America, SATO International Europe and SATO International Asia Pacific, and will report direct to J. Michael Fowler, General Manager of SATCorporation’InternationaBusiness  Division  anSenior  Executive  Officer  of  thSATO Holding Corporation.


His overall responsibilities include, but are not limited to, the development of global vertical markets, B2B alliances, global customer programs and oversight of regional marketing functions.



“Mr. Krause joined the SATO America team in 2003 as our distribution manager and quickly implemented programs of merchandising and marketing that provided tangible benefits to our partners and the corporation, said Mr. Fowler. In 2006, Gary was promoted to Director of Marketing for SATO America and made an immediate and positive impact to the SATO brand through channel marketing programs, the implementation of the SATO Premier Partner Program, the Voice of the Customer application videos and product training videos, and the positioning of SATO America into the electronic world of market communications and social networking. He has advanced our market position throughout North America.


Mr. Fowler continued, “Recently his proficiency in electronic media marketing has proved very beneficial to the corporation as he was an intricate team-leading member in the design and implementation of SATO’s global and regional web sites.                                                    His leadership, commitment and contributions to the International Business Division of SATO are advancing our market presence around the globe.”



About SATO      

SATO is a pioneer and leading global provider of integrated Automatic Identification and Data Collection solutions that leverage barcode and RFID technologies. SATO manufactures innovative, reliable auto-identification systems and offers complete solutions to businesses by integrating hardware, software, media supplies and maintenance services. Customers rely on SATO for accuracy, labor and resource savings helping to preserve the environment.


Founded in 1940, SATO is publicly listed on the first section of Tokyo Stock Exchange in Japan. It has sales and support offices in over 20 countries and is represented globally through a world-class network of partners.    For the fiscal year ended March 31, 2011, it reported revenues of JPY 78,368 million (US$ 914 million). More information about SATO Corporation can be found at


* Conversion is based on an average exchange rate of 1 US Dollar = 85.73 Japanese Yen.


For more information about SATO visit


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