SATO Assists Britax Römer with Technology Upgrade for Product and Warehouse Labelling at New Site


Heidelberg, 13 July 2016 – SATO, a world leader in barcode printing, labelling and EPC/RFID solutions, and long-term partner and Auto-ID dealer Panzer Datentechnik are jointly helping Britax Römer, a renowned manufacturer of child safety and mobility products, upgrade its labelling infrastructure for product and warehouse operations. The stimulus for the upgrade is the relocation of all of Britax Römer’s production and logistics to a new, ultra-modern 18,000 square metre site in Leipheim, Germany.


The new facility puts Britax Römer’s administration, production, product development, testing and warehouse operations under the same roof. As a future oriented and efficiency focused enterprise, Britax Römer regarded the relocation as an opportunity to replace its outdated printers for production, shipping and warehouse labelling with modern devices. The move to the new premises is expected to be complete by fall 2016.


Thanks to the longstanding successful business relationship with SATO and Panzer Datentechnik, Britax Römer opted for the CL4NX industrial printer and the compact CG408 desktop printer. The two models are paired at the same workstation to enable high-performance printing of labels with various designs and formats without any downtime. The CL4NX is SATO’s general-purpose printer, designed and built to meet stringent requirements for user convenience, sturdiness, long life and versatility. The CG408 desktop printer is optimised for printing 4-inch labels and features user-friendly operation and application versatility.


Another advantage is that Britax Römer and Panzer Datentechnik are both based in Leipheim, so any necessary servicing can be carried out very quickly.


“For us the key considerations for selecting a partner are top-class technology, quality of service and constant availability of technical resources and spare parts. We obtain all necessary consumables for the printers from SATO and Panzer Datentechnik, taking advantage of the service and compatibility benefits of a package solution for our product and warehouse labelling”, says Angelo Fanelli, Plant Engineering Manager, Operations at Britax Römer. “The investment in advanced labelling technology enables us to boost efficiency in product manufacturing and finishing at our new site.”

For more information about SATO, visit the company website at

  1. New production and logistics site for Britax Römer



About SATO

TOKYO:6287) is a leading global provider of Auto-ID solutions that connect people, goods and information. It serves a diverse range of customers, delivering end-to-end solutions that streamline operations, empower workforces and help customers reduce their environmental impact. For the fiscal year ended March 31, 2016, it reported revenues of JPY 105,504 million (Euro 800 million*). More information about SATO can be found at or

*Conversion is based on an average exchange rate of 1 Euro = 132.59 Japanese Yen.

About Panzer Datentechnik

Founded in 1991, Panzer Datentechnik is a system house for printer applications and barcode identification systems. Their portfolio of products and services includes office printers, printers for production environments and mobile printers. The technologies used by Panzer Datentechnik ensure reliable networking and constant availability of printer systems. To learn more about Panzer Datentechnik, visit

About Britax

Britax is a world leader in child safety. Their innovative products make travelling safe and easy for families with children. As a specialist in top-end child car seats, strollers and accessories that meet the lifestyle needs of modern families, Britax pursues the vision of inspiring families to journey into the future in style with confidence and trust in safety.

Britax was founded in England in 1938 and initially concentrated on safety innovations such as belt restraint systems for adults. The first car seat for children was launched in the 1960s. In 1978 the company merged with their established German counterpart Römer. In 2011 Britax acquired the popular BOB brand of strollers, and 2013 they took over Brio's push-chair and child seat business area.

Britax now has branches in twelve countries, and with over 1,000 employees they are active in nearly all countries in the world.

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