SATO Supports Channel Partners With Innovative Marketing Portal


SATO, a leader in all barcode labelling and printing solutions, has launched ‘SATO BP Marketing Online’, a brand new online portal that will help support lead generation and increase sales for resellers by providing approved partners with a simple–to-use tool to access the latest SATO sales and marketing materials.

Innovative in its design and functionality SATO BP Marketing Online provides the vehicle for the company’s channel partners to spend their accrued ‘co-op’ marketing budget on a diverse range of SATO branded or co-branded items.

The advanced user-friendly functionality of the portal allows channel partners to easily design their own bespoke lead generation tools using the eye-catching templates which SATO has designed. SATO has invested greatly in producing templates with very high quality production values giving partners’ lead generation tools such as emails, trade advertisements and direct mail pieces an ultra-professional feel.

As well as items that require ‘co-op’ budget there are a number of sales support items that partners can download free of charge from the fully-automated site including PDFs of product data sheets and brochures, logos, product images and corporate identity guidelines.

Highlighting the innovative nature of the portal there are also plans to develop it further in the near future to include access to services, which it is believed no other such tool offers, such as PR services, corporate hospitality access and online optimisation consultation.

On launching SATO BP Marketing Online, Managing Director of SATO International Europe, Brian Lang says: “This is an important step for SATO and we are extremely pleased to be able to offer our approved channel partners support on co-branded sales and marketing materials. It’s well known that consistency across all communications is an important element in strengthening any brand and we believe this new system will allow resellers to give maximum impact on their communications campaigns, all resulting in an increase in leads and ultimately sales”.

SATO BP Marketing Online will be rolled-out across Europe and new products and services will be regularly added to the marketing toolkit. Partners will be sent a monthly e-newsletter to alert them to any new items and to let them know the remaining balance of their account.

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