Senior Management Appointment at SATO UK


Heidelberg, 05 May 2017 – SATO (TSE:6287), a leading global provider of Auto-ID solutions that empower workforces and streamline operations, has appointed Richard Cross to its UK senior management team in the position of Sales Manager, UK and Ireland.


Commenting on the appointment, SATO UK General Manager Jason Wise says:

“Richard is already a familiar figure to many customers of our intelligent printing and labelling solutions, having worked for SATO for almost 17 years in various roles across our European and Asia-Pacific businesses. We’re delighted to welcome him onto the UK senior management team where his expertise and knowledge will benefit both our company and our customers.”


Richard originally joined SATO UK in December 2000 and enjoyed successful periods as both a regional salesperson and a Retail National Accounts Manager; regularly ending the year as the top performing salesperson. In April 2008, Richard transferred to SATO Australia, working in a retail-focused Business Development Manager role before being promoted; first to Channel Sales Manager in 2010 and then to Sales Manager in 2012. He returned to the UK in 2014, taking up the position of RFID Solutions Manager for SATO Vicinity, which specializes in blood and plasma tracking systems for the healthcare industry.


Richard will now bring his considerable experience to bear at SATO UK, where he takes on responsibility for supporting the company’s ambitions for growth through to 2020 and beyond.


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