SATO Announces New President and CEO

9/8/2011

Tokyo, Japan – August 30, 2011 – SATO, a leader in barcode printing, labeling, and EPC/RFID solutions, announced the appointment of Mr. Kazuo Matsuyama as President and Chief Executive Officer of SATO effective October 3, 2011.

In keeping with the previously announced corporate restructure to a pure holding company effective October 3, 2011 and the company’s global mission to enable management to swiftly and decisively recognize changing market conditions while proactively pursuing profitable opportunities that result in significant growth, the Board of Directors has recognized that Mr. Matsuyama’s global vision for expansion, his international sales and marketing experience, and most importantly, his demonstrated strength of character and leadership qualities will enable SATO to move forward and expand its impact as well as increase shareholder value.

“We welcome these important changes and fully support Mr. Matsuyama as our new President & CEO,” stated Mr. Koichi Nishida, who will step down from the current position of President & CEO and will assume the new role of Chairman. “In these complex times, Mr. Matsuyama’s dedication, vast international business experience, and vision for global expansion and corporate growth are essential qualities to reach our corporate goals.”

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