SATO expands distributor agreement with BlueStar


Tokyo, Japan, August 26, 2014 – SATO, a global leader in barcode printing, labelling, and EPC/RFID solutions has signed a Pan-European distribution agreement with BlueStar to provide enhanced support for resellers. BlueStar is SATO’s only pan-European distributor, enabling alliance partners and resellers throughout the region to benefit from SATO’s solutions, helping them to increase their sales and grow their businesses.


BlueStar is the leading innovator in solutions-based distribution for RFID, security, POS, and mobility technologies, working exclusively with Value-Added Reseller (VAR) partners to help deliver the finest hardware and software solutions available.  As well as benefiting from access to all SATO’s innovative and quality equipment, all VARs can sign up to SATO’s Prestige Partner Programme to access training, service and marketing support to improve sales and margins.


SATO is committed to providing support to the channel and this agreement has been made as part of its channel strategy and recent ‘Year of the Channel’ campaign.  The partnership between the two companies has enabled SATO to expand its reach to resellers throughout Europe.


“We are honoured to be selected by SATO as its unique Pan-European Distributor,” says Richard Ferrer, EMEA Marketing Manager at BlueStar. “We are delighted to have signed this agreement with the RFID specialists, and we aim to increase SATO’s engagement with VARs being close to them thanks to our local presence as well as to expand its strategy across Europe to drive incremental sales.”


“BlueStar is the perfect distributor for us as it has detailed local market knowledge and a solution-based approach to supporting our Business Partners. The company’s aggressive growth plans match our own and we look forward to working closer with them,” says Elmar Gorich, European Indirect Programme and Marketing Director.


The agreement with enhanced support and marketing activity is proof that SATO is dedicated to increasing its support for business partners and VARs across Europe.  SATO is especially looking for new business partners to join its Prestige Partner Programme (PPP) at Affiliate, Champion and Premium level in markets such as retail, hospitality, transport, manufacturing and healthcare.


The auto identification and data capture market offers the opportunity for resellers to make significant margins by offering a specialist value-added service to customers in a wide variety of applications.


To learn more about SATO’s data capture and labelling solutions visit, or for more information about BlueStar visit

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