SATO wins award in 22nd World Label Association Awards Competition for four consecutive years


SATO, a pioneer in the Automatic Identification and Data Collection (AIDC) industry and a leader in barcode printing, labelling, and EPC/RFID solutions, proudly announced that one of its label designs has won the first-place award at the prestigious 22nd World Label Association Awards Competition.

Entries from all over the world are showcased and judged at this annual event setting the standard in terms of printing quality, design and techniques. SATO has won the highest award in the Letterpress (Cosmetics) category for four consecutive years. This followed its strong showing at the Seal and Label Contest in Japan (JFLP, Japan), where it again walked away with awards in multiple categories – SATO has won there for thirteen years in a row.

"These awards strengthen our position as one of the industry leaders and are further proof that SATO can be trusted to deliver innovative and quality products and unparalleled service. We hope to renew for many decades to come the trust of our customers worldwide who depend on us for their custom labeling requirements," said Koichi Nishida, President and Chief Executive Officer of SATO Corporation.

Winner - Letterpress (Cosmetics) Category, The 22nd World Label Association Awards Competition

"Kami Bijin"
Technical & Patent Committee Award – Letterpress Category, The 20th Seal and Label Contest (JFLP, Japan)

"Body Soap"
Award - Combination Printing Category (Hot Stamp & Emboss), The 20th Seal and Label Contest (JFLP, Japan)

About SATO
SATO is a pioneer and leading global provider of integrated Automatic Identification and Data Collection solutions that leverage barcode and RFID technologies. SATO manufactures innovative, reliable auto-identification systems and offers complete solutions to businesses by integrating hardware, software, media supplies and maintenance services. Customers rely on SATO for accuracy, labour and resource savings helping to preserve the environment.

Founded in 1940, SATO is publicly listed on the first section of Tokyo Stock Exchange in Japan. It has sales and support offices in over 20 countries and is represented globally through a world-class network of partners. For the fiscal year ended March 31, 2010, it reported revenues of JPY 74,917 million (US$ 807 million). More information about SATO Corporation can be found at

*Conversion is based on an average exchange rate of 1 US Dollar = 92.89 Japanese Yen.

Yuji Shimizu (Mr)
General Manager
SATO Global Business Services Pte. Ltd.
438B Alexandra Road #09-01/02
Alexandra Technopark
Singapore 119968
Tel: (65) 6271-5300
Fax: (65) 6273-6011

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