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SATO Celebrates 80th Anniversary with New Slogan

SATO, a global pioneer in the development of auto-ID and labelling solutions unveiled a new slogan as it marks the 80th anniversary of its founding.

The new slogan - Powered On Site - expresses SATO's promise to delivery operational innovations by physically going to customers sites to understand the essence of the issues with their own eyes and ears, and making proposal that generate operational improvements across the supply chain for businesses in various industries.

The angular design of the logo expresses the forward motion and momentum towards the future with a challenger spirit, while the bold "on site" text shows the stress SATO puts upon physically going to customer sites to understand the situation.

"Our auto-ID solutions are powered on site, which is why they help improve customers operations around the world", commented Ryutaro Kotaki, President and CEO, SATO Holdings Corporation. "Over our 80 years we have been fostered by our customers' sites. The excitement and trust of our customers motivates us to take new challenges to contribute to a better and more sustainble world."