SATO, a global pioneer in the development of auto-ID and labelling solutions, has announced the launch of its NeXt Gen Prestige Partner Program (PPP) in response to calls for greater support collaboration and solution initiatives for businesses after many faced a challenging year.

The program has been developed to create new leads and opportunities for authorised partners to generate business growth and a significantly better return when selling SATO solutions. 

The new program structure is straightforward and flexible to ensure it provides added value across a wide range of markets including healthcare, retail, manufacturing, food, restaurants, transport and logistics.

Neil Batchelor, SATO Europe General Manager, commented: "We are excited to announce the launch of our new NeXt Gen Program; an industry-leading initiative created to provide our valued partners with the support they need. 2020 has been a challenging year for businesses and industries around the world, and initiatives such as this will hopefully go a long way towards helping our partners secure business growth as we come towards the start of a new year."

Requirements for participation in the program differ by level of authorisation. Higher tiers require a greater level of commitment by the partner in the marketing and proactive selling of SATO products, as well as building technical, holistic and pre-sale skills and expertise to successfully sell SATO products. In return for this investment, partners are now eligible to receive additional value-added support programs and incentives. 

Batchelor added: " We have put a great deal of thought into the launch of this new program, building upon the strengths of the original one. We are extremely excited to showcase it to our business partners. Partners will find the system both comprehensive and flexible, enabling them to stay one step ahead of their customers' needs to secure sales success!"

 The NeXt Gen PPP is designed to set a clear structure of benchmarks and rewards for SATO partners, enabling them to access a range of valuable benefits based on their skills and commitment.

To enquire about the SATO Prestige Partner Program, please contact your local sales representative, or visit

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