About SATO

SATO: Pioneering Innovation, Quality, and Trust in Auto-ID and Labelling Solutions

“Quality is not an act, it is a habit.” – Aristotle
This principle has been at the heart of SATO since 1940, when Yo Sato innovated during wartime shortages by creating shipping boxes from woven bamboo. That spirit of creativity and dedication to quality laid the foundation for a company that would go on to revolutionise labelling and Auto-ID solutions. From inventing the hand labeller in 1962 to developing the world’s first thermal transfer barcode printer in 1981, SATO has been at the forefront of innovation and reliability.

At SATO, we are label experts delivering peace of mind to businesses across healthcare, HORECA, food, transport and logistics, manufacturing, retail, and automotive industries. Our auto-ID and labelling solutions ensure businesses operate efficiently, safely, and sustainably, addressing real-world challenges across all sectors.

Our corporate motto, “Akunaki Sozo” (Ceaseless Creativity), drives us to constantly push boundaries and deliver solutions that create new value for our customers. Today, SATO serves a wide range of industries, offering end-to-end labelling and Auto-ID solutions that help businesses operate smoothly and efficiently.

We provide more than just products—we offer peace of mind through our comprehensive solutions, including hardware, consumables, advanced cloud-based labelling systems, and on-site maintenance. Our Application-Enabled Printing (AEP) technology allows for PC-less labelling, enabling businesses to connect peripherals like scanners, scales, and keyboards for customised, streamlined labelling applications.

While competitors focus on selling products, SATO goes further—we partner with businesses to develop tailored solutions that meet their unique needs. Whether it’s integrating RFID, IoT, or real-time tracking, or supporting sustainability by reducing waste, SATO’s solutions are designed to help companies thrive in an ever-changing world.

Our approach is rooted in “The SATO Way”, which prioritises quality, innovation, and trust. With our Powered On Site philosophy, we solve problems directly at our customers' locations, providing fast and reliable support through our localised teams across Europe. This hands-on service builds long-term relationships and ensures we deliver consistent, high-quality performance.

SATO is more than just a company—it’s a community of passionate innovators who are committed to making a positive impact. As we move forward, our mission is clear:
“Create new value for our customers through products and services of superior quality, and contribute towards a better and more sustainable world.”

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