SATO Unveils Cost-effective Industrial Label Printer in Europe

13/05/25

SATO Unveils Cost-effective Industrial Label Printer in Europe

The WT4-AXB offers convenience, reliability and affordability to meet high volume labelling needs for first-time users

May 13, 2025

SATO Corporation, a global pioneer in auto-identification and labelling solutions, launched its WT4-AXB 4-inch industrial label printer today in Europe. The product is the first entry in SATO’s new Basic Line which pairs essential functionality at an affordable price.

A surge in demand in retail, logistics, and manufacturing sectors driven by online shopping has boosted needs for efficient labelling solutions. Specifically, cost-effective labelling needs are growing due to SMEs seeking to grow their ecommerce business. According to a recent survey, nearly two thirds2 of small to medium sized businesses anticipate their 2024 ecommerce sales to increase over 2023.

“Our new basic model is tailored for small and medium-sized light industrial users, marking a strategic shift from our traditional high-performance solutions,” explained SATO Corporation Group Operating Officer Hayato Shindo.. “By supporting a wider range of labelling needs, we aim to provide SATO quality not just to the global enterprise but also smaller, first-time users. By building awareness of SATO within a broader customer base we aim to build deep, long-term relationships, leveraging our service and support and expertise in label consumables."