SATO, a global pioneer in the development of auto-ID and labelling solutions, is providing new on-demand technical, hardware and software support services to the retail sector during this period of unprecedented volatility with COVID-19. 

SATO Europe Managing Director, Laurent Lassus, said: “We’re acutely aware of the pressure the retail sector is under, supporting both their key workers health and safety, as well as ensuring the needs of consumers are met instore or online. For many businesses to survive these unprecedented challenges, efficient e-commerce capability is more critical than ever. In addition, having access to hardware and software technologies that provide accuracy, efficiency and easy functionality are vital.”

The retail industry, like many other sectors, has faced significant challenges over the past few weeks. With many countries across the world in a state of lockdown, retail outlets – including clothing, homeware and electronics stores – have all been forced to close their stores to fall in line with the latest Government guidelines. Rather than closing businesses completely, many are meeting consumer demand by taking their business online, while continuing to observe social distancing in warehouse facilities. 

For major supermarkets, it’s a different story. Stocking essential items such as food and toiletries, many have been overwhelmed by shoppers purchasing extra goods for their households. To avoid stock shortages, supermarkets across Europe have placed restrictions on bulk buying of certain items. They are also stripping back ranges to try to simplify their supply chain management and attempting to boost online capabilities.

SATO is continuing to work with retail chains to effect accurate stock checks, implement efficient solutions that can manage price markdowns and stock clearances where needed. The company’s also continuing to provide software that optimises warehouse and distribution management with goods tracking and item tagging. For staff and consumers in store, touchscreen Electronic Point of Sale (EPOS) technology that can be handled with disposable gloves is further improving efficiency and reducing waiting times.  

Lassus added: “We have over 70 years of experience in the retail sector and want to assure those working on the frontline that we are doing everything we can to provide solutions that support retail staff in this difficult work environment. 

At SATO, we are working with our partners and customers to supply on-demand technologies that can be used both online and offline to meet today’s retail challenges, save time and reduce inaccuracies. We just hope that by doing our bit we can support our customers to cope with this unprecedented situation.”

If you need any assistance on retail health and safety management, please contact us at: We’re ready to help.

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